Branding and website for Nick Ellson, a new health & lifestyle coaching business. The colourful logo represents the six foundation principles underlying a holistic approach, with bold typography to give a strong, active feel. The logo can be animated to give an organic effect. Six icons reflect the six principles, matching the coloured segments of the logo. Website: Nick Ellson Holistic Health
The branding project also considered words and tone of voice, with the tagline 'small steps, big difference' reflecting Nick Ellson's incremental approach to improving health and fitness. The line 'be the best you can be' is also used, as an aspirational call to action.
The six icons represent foundation principles: Hydration, Nutrition, Movement, Breathing, Sleep, Thoughts
Vehicle signage design for Nick Ellson
The Nick Ellson website includes a blog, videos, membership area, online learning programs, and e-commerce integration. The website was built using Wordpress, utilising the LearnDash plugin as a Learning Management System (LMS), WooCommerce for the online shop, and a range of other plugins for social media, document management and other functions. My role was to design and build the whole thing, from initial information architecture and visual design through to copy writing/editing, image research, plugin selection, testing, management and client CMS training. Here are some screenshots of the non-member (public) website...
Home page of Nick Ellson website
Web page showing eBooks - the cover and page design of eBooks was also part of the branding project
Web page showing comparison of programs
Close-up of health articles web page showing categories and icons
For more, see Nick Ellson holistic health and fitness coaching